About Us - SignCraft Solutions

"We thrive at the intersection of passion and purpose, crafting solutions that resonate and inspire."

SignCraft Solutions stands as a beacon of innovative craftsmanship in the world of custom architectural signage.

Combining cutting-edge technology with the finest traditional and unique materials, we transform brand visions into dynamic realities. From our warehouse in Wake Forest, NC, we’ve delivered outstanding signage solutions to thousands of clients nationwide, breathing life into brands with unparalleled quality and creativity.

We have an incredible team of craftsmen and sign professionals who work hard to provide quality signage and give exceptional customer service. Voted and named as Raleigh’s News & Observer BEST Place to Work, we strive for success for our clients, team, and community.

Our business is proudly certified by the North Carolina Department of Administration as a Women Owned, Historically Underutilized Business (HUB).

Meet the Owners

Meet the dedicated team at SignCraft Solutions, where a wealth of collective experience spanning decades fuels our passion for crafting exceptional signage solutions.

Pam Anastasi

Co – Owner

Co-owner of SignCraft Solutions, Pam Shaffer has been instrumental in steering the company since August 2015. With a Bachelor of Arts in English from Jacksonville State University, Pam brings over a decade of marketing and communications experience from the shopping center industry, where she earned an ICSC Senior Certified Marketing Director designation. Her tenure at SignCraft Solutions is marked by her innovative approach to business development and her expertise in designing effective sign systems that enhance branding and wayfinding. Prior roles include Director at Knowledge Learning Corporation and Director of Marketing and Communications at the Richard & Jacobs Group.

Matt Key

Co – Owner

Matt Key, co-owner, has been with the company since 2008. Starting as the company’s first employee, Matt began as the lead designer and production specialist and as the company grew transitioned to Director of Operations. With over 26 years in the industry, Matt has unmatched expertise in custom design, production, and operations management. He is a graduate of North Carolina State University with a degree in Graphic Communications and Technology Education. Under his leadership, the company continues to drive innovation and excellence in the industry.

Meet the Team

From project managers to designers, painters to CNC and laser technicians, each member plays a vital role, backed by dedicated administrative support.