Your go-to list of to-dos for a total revamp.
Rebranding your business is an exciting opportunity to redefine your image, refresh your messaging, and reconnect with your audience. But one of the most visible—and often overlooked—parts of a successful rebrand is your signage. From storefronts to vehicle wraps, your signs are often the first impression for your customers. Here’s how to update your signage smoothly and strategically during a rebrand.
1. Start with a Signage Audit
Before you dive into new designs, take inventory of all existing signage. This includes:
- Exterior building signs
- Interior wayfinding or lobby signs
- Window graphics
- Vehicle wraps
- Banners and promotional signage
- Temporary signs for events or sales
Document what needs to be replaced, removed, or redesigned to align with your new brand identity.
2. Collaborate with Your Sign Company Early
The sooner you involve your signage partner, the smoother the transition will be. An experienced sign company can help with:
- Design recommendations that reflect your updated brand
- Material choices that suit your environment and budget
- Local permitting and compliance requirements
- Installation logistics to minimize business disruption
Early planning helps you avoid delays and ensures a cohesive rollout.
3. Prioritize High-Visibility Locations
If you’re rolling out your rebrand in phases, start with the signage that makes the biggest impact:
- Exterior storefront or monument signs
- Company vehicles
- Building directories or front-desk branding
This builds public recognition quickly and helps customers start associating your new brand with your business right away.
4. Maintain Brand Consistency Across All Signs
Your updated signs should reflect the new logo, colors, fonts, and messaging introduced in your rebrand. Consistency across all signage reinforces professionalism and helps build brand recognition. Work from a brand style guide if possible to keep your visuals aligned.
5. Consider Temporary Solutions During the Transition
If permanent signage will take time to produce, consider temporary vinyl banners, window decals, or A-frame signs to bridge the gap. These allow you to start promoting your new look while the final pieces are in production.
6. Plan for Removal and Disposal of Old Signs
Don’t leave outdated signage hanging around. Work with your sign company to properly remove and dispose of or recycle old signs. This step is key to avoiding confusion and ensuring your new brand is front and center.
SignCraft Solutions makes signage updates stress-free. Whether you’re doing a full rebrand or a subtle refresh, our team is here to guide you from design to installation. Let’s make sure your new brand gets the spotlight it deserves.
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